EXEDY at EURO BIKE EXHIBITION 2024

    During the event, EXEDY Friction Material Co., Ltd. proudly showcased our EA1-RS bicycle brake pad
    — a product developed under the concept of balancing performance, durability, and affordability. The presentation emphasized four key pillars that define our product philosophy:

  • Wear Resistance

  • Braking Power

  • Reasonable Price

  • Less Noise

EXEDY Friction Material Co., Ltd. proudly showcased the EA1-RS bicycle brake pads, developed to balance performance, durability, and affordability. The product reflects our commitment to innovation and sustainability, offering high performance while minimizing environmental impact.

The exhibition also provided an interactive platform for networking with cycling enthusiasts, professionals, and global partners, sharing insights on future trends and sustainable mobility.

Event Overview


In addition to the exhibition, our company distributed over 500 trial product units to selected participants, allowing them to personally experience the superior performance of our new brake pads. We also arranged an interactive bicycle demonstration zone, where visitors could test the brakes in real conditions.

The event atmosphere was vibrant and inspiring — filled with cycling enthusiasts, professionals, and partners from around the world. With more than 1,800 exhibitors participating, EXEDY Friction Material was honored to represent our commitment to sustainable mobility and cutting-edge friction technology on the global stage.